Believe Me
Brand Dove
Type App and Case Study Video
Awards Graphis New Talent 2024 Gold Award
Problem Female patient’s pain is not taken seriously.
Insight Women want their pain to be heard and taken seriously by doctors.
Solution An app with an AI listening tool that can identify in real-time when doctors gaslight or downplay symptoms.
Technology Used Automatic Speech Recognition (ASR) and NLP AI
Execution Believe Me uses ASR AI technology to decode your doctor’s appointments in real-time. Beleive Me listens to identify dismissive statements and medical gaslighting before politely responding with suggestions for the doctor to give you a better diagnosis.
Art Director(s) Alyssa Thompson and Juliette Keller
Copywriter Maggie Mallon
Created Fall 2023
Case Study Video
Campaign
Please Note: This project has not been approved or commissioned by the client. This was created solely for a class.