Soul Song
Brand SoulCycle
Type Print Campaign (3)
Tagline Soul Song
Insight People connect emotionally to music, favorite songs are often motivating and uplifting.
Execution SoulCycle’s themed rides occur at regular intervals so the campaign promotes lyrics with the word “soul” in them that would be featured at each of these themed rides.
Art Director Alyssa Thompson
Created Spring 2023, Redesigned Fall 2023
Print Ads
Please Note: This project has not been approved or commissioned by the client. This was created solely for a class.