Starbucks
Brand Starbucks
Type Brand Redesign and Merchandise
Art Director Alyssa Thompson
Created Fall 2023
Logo Design
The new logo focuses on just the crown on the mermaid’s head from the current Starbucks logo. The new design also features a new font stylized with the crown and the classic star.
Conceptual Design Pieces
Signature Recipe Glasses
A glass coffee cup, so your favorite Starbucks beverage can easily be made right from home.
Each cup features the recipe of one of Starbucks’ signature iced coffees, with both real measurements and fill lines for each ingredient on the side of the cup for ease of use.
The cup can also be customized to show measurements for any Starbucks order, with crazy add-ons and everything.
Star Rewards Keychain
The keychain, featuring an RFID chip connected to your account, can be used in store to automatically link your purchase to the account the keychain is registered to.
Getting stars has never been easier, and you’ll never miss rewards on an order as long as you tap your keychain.
There’s no need to waste time anymore loading the Starbucks app on your phone, or switching between your friend’s crazy order and the app when at the register.