be (sk)individual

Brand Nivea
Type Magazine Ad and Digital Expansion

Tagline be (sk)individual
Insight Everyone’s skin is unique with unique, individual needs
Execution By creating an online skin quiz that consumers can take and find out which of Nivea’s lotions are best suited for their individual needs, they are getting what their skin craves, rather than just a generic lotion that doesn’t do everything they are looking for.

Art Director Alyssa Thompson