There’s No Welcome Like Wales
Brand Country of Wales
Type Full Campaign
Tagline There’s No Welcome Like Wales
Insight Every little thing in Wales that gives it character is also reflected in the people and how they will treat you, with a warm welcome.
Art Director(s) Alyssa Thompson and Jordan Leveille
Created Spring 2023
Print Ads
Social Media Campaign
Goal Raise Awareness of Wales, its culture and what it has to offer for tourists
Hashtags #theresnowelcomelikewales #welcomefromthewelsh
This campaign would consist of Welsh locals posting both TikTok videos and Instagram reels that look at a “day in the life” in different places around the country. Each video would be made to showcase a unique part of Welsh culture, its people, or just the country in general in order to encourage tourists to visit.
Video Examples include:
A video featuring a local young farmer takes the audience around what she does in a day on the farm, with her family, and with her friend.
A video featuring a local corporate employee in Cardiff takes the audience around to see how he gets to work in the morning and what he does with the rest of his day.
A video featuring a local Welsh National Rugby player going throughout his day at practice and showing the culture.
Caption Examples include:
Come with me to see how I prep and get ready for a Welsh National Rugby Game! Rugby is one of our country’s favorite things and we have a lot of pride in our team so you better be wearing red and green tonight #theresnowelcomelikewales #wales #rugby #fyp #welcomefromthewelsh #gameday #dayinthelife
